Privacy Policy

Last Updated: 19 July 2026

1. Introduction

Syncworx Limited ("we", "us", or "our") operates TBW (To Be Wed) at www.tobewed.ie ("Platform"). We are committed to protecting your privacy and personal data in accordance with the General Data Protection Regulation (GDPR) and Irish data protection law.

This Privacy Policy explains how we collect, use, store, and share your personal information when you use our Platform. By using TBW, you agree to the practices described in this policy.

2. Data Controller

3. Information We Collect

3.1 Information You Provide

Account Registration:

• Name and email address
• Phone number
• Password (encrypted)
• Account type (Couple or Supplier)

Couple Profiles:

• Wedding date and location
• Service requirements and preferences
• Budget ranges
• Brief descriptions and specifications

Supplier Profiles:

• Business name and registration details
• Service categories and descriptions
• Location and service areas
• Portfolio images and previous work examples
• Insurance and licensing documentation
• Pricing information

Platform Activity:

• Briefs published by Couples
• Proposals submitted by Suppliers
• Messages exchanged between users
• Ratings and reviews
• Saved preferences and favorites

3.2 Information Collected Automatically

Technical Information:

• IP address and device identifiers
• Browser type and version
• Operating system
• Referring URLs and exit pages
• Pages viewed and time spent on pages
• Click patterns and navigation paths

Analytics Data:

We use PostHog Analytics to understand how users interact with our Platform. This includes tracking page views, feature usage, and user journeys. PostHog data is anonymized where possible and used to improve Platform functionality.

Marketing Data:

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This may include tracking when users complete certain actions after clicking on our ads.

3.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to:

• Keep you logged in to your account
• Remember your preferences and settings
• Analyze Platform usage and performance
• Deliver relevant advertising
• Prevent fraud and enhance security

You can control cookie preferences through your browser settings. However, disabling certain cookies may limit Platform functionality.

4. How We Use Your Information

4.1 Service Provision

• Create and manage your account
• Facilitate connections between Couples and Suppliers
• Display your profile, briefs, and proposals to relevant users
• Enable messaging between Couples and Suppliers
• Process and display ratings and reviews
• Provide customer support

4.2 Platform Improvement

• Analyze usage patterns to improve features and user experience
• Conduct research and development
• Test new features and functionality
• Monitor and maintain Platform performance

4.3 Communications

• Send transactional emails (account confirmations, notifications, alerts)
• Notify you of new proposals, messages, or activity
• Send service announcements and updates
• Provide marketing communications (with your consent)
• Respond to your inquiries and support requests

4.4 Safety and Security

• Verify Supplier credentials and business legitimacy
• Detect and prevent fraud, spam, and abuse
• Enforce our Terms of Service
• Protect against security threats
• Resolve disputes between users

4.5 Legal Compliance

• Comply with legal obligations and regulations
• Respond to lawful requests from authorities
• Enforce our rights and protect our interests
• Establish, exercise, or defend legal claims

5. Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

Contract Performance: Processing necessary to provide Platform services you've requested

Legitimate Interests: Processing for Platform improvement, fraud prevention, and business operations

Consent: Processing for marketing communications and certain analytics (you can withdraw consent anytime)

Legal Obligation: Processing required to comply with Irish and EU law

6. How We Share Your Information

6.1 With Other Users

Couples: Your name, wedding details, and brief information are visible to Suppliers who can access your briefs.

Suppliers: Your business profile, services, and proposal details are visible to Couples whose briefs you respond to.

Messages: Messages you send are delivered to the recipient user.

6.2 Service Providers

We share data with trusted third-party service providers who help us operate the Platform:

• Clerk: Authentication and user management services
• Neon Database: Secure data storage (EU-hosted servers)
• PostHog: Analytics and product insights
• Google Ads: Advertising and conversion tracking
• Email Service Providers: Transactional and marketing emails
• Cloud Hosting: Platform infrastructure and delivery

All service providers are contractually required to protect your data and use it only for specified purposes.

6.3 Legal Requirements

We may disclose your information if required by law or in response to:

• Valid legal processes (court orders, subpoenas)
• Requests from law enforcement or regulatory authorities
• Situations involving potential threats to safety or security
• Protection of our rights, property, or safety

6.4 Business Transfers

If Syncworx Limited is involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice and ensure the new entity honors this Privacy Policy.

7. Data Retention

We retain your personal data for as long as necessary to:

• Provide Platform services to you
• Comply with legal obligations (e.g., tax records, dispute resolution)
• Resolve disputes and enforce agreements
• Prevent fraud and abuse

When you delete your account, we will delete or anonymize your personal data within 30 days, except where we must retain it for legal compliance or legitimate business purposes (e.g., ongoing disputes, financial records).

8. Your Rights Under GDPR

You have the following rights regarding your personal data:

8.1 Right of Access

Request a copy of the personal data we hold about you.

8.2 Right to Rectification

Request correction of inaccurate or incomplete data.

8.3 Right to Erasure

Request deletion of your personal data (subject to legal retention requirements).

8.4 Right to Restriction

Request that we limit how we use your data in certain circumstances.

8.5 Right to Data Portability

Request a copy of your data in a machine-readable format.

8.6 Right to Object

Object to processing based on legitimate interests or for direct marketing purposes.

8.7 Right to Withdraw Consent

Withdraw consent for processing based on consent (does not affect prior processing).

8.8 Right to Complain

Lodge a complaint with the Irish Data Protection Commission if you believe we have violated your privacy rights.

To exercise these rights, contact us at privacy@syncworx.ie. We will respond within 30 days.

9. Data Security

We implement industry-standard security measures to protect your data, including:

• Encryption of data in transit (HTTPS/TLS) and at rest
• Secure password hashing (bcrypt with salt)
• Regular security audits and vulnerability assessments
• Access controls and authentication requirements
• Monitoring for suspicious activity and unauthorized access
• Employee training on data protection practices

Despite our efforts, no system is completely secure. We cannot guarantee absolute security but are committed to protecting your data and will notify you of any material breaches as required by law.

For detailed information about our security practices, see our Security Documentation at docs/SECURITY.md.

10. International Data Transfers

Your data is primarily stored on servers located within the European Union. If we transfer data outside the EU/EEA, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions recognizing equivalent data protection standards
• Certification schemes (e.g., Privacy Shield successors)

11. Children's Privacy

TBW is not intended for users under the age of 18. We do not knowingly collect personal data from children. If we discover that we have collected data from a child, we will delete it promptly. If you believe a child has provided us with personal data, please contact us at privacy@syncworx.ie.

12. Third-Party Links

The Platform may contain links to third-party websites, services, or social media platforms. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

13. Marketing Communications

With your consent, we may send you marketing emails about new features, special offers, and Platform updates. You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Updating your email preferences in your account settings
• Contacting us at privacy@syncworx.ie

Note: You will continue to receive essential transactional emails (account notifications, proposal alerts) even if you opt out of marketing.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of material changes by email or through a prominent notice on the Platform.

The "Last Updated" date at the top of this policy indicates when it was last revised. Your continued use of the Platform after changes become effective constitutes acceptance of the updated Privacy Policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices: